Experience

Helion B2B

Copenhagen Mar 2022 – Present

Partner & Senior GTM & RevOps Strategist

Mar 2026 – Present
  • Translate business needs into scalable technical and commercial setups in collaboration with specialists.
  • Lead client-facing work across GTM strategy, RevOps, business reporting, and technical solution design.
  • Contribute to service development across reporting, RevOps, and tech-adjacent services.

Partner & Head of Client Strategy

Feb 2025 – Mar 2026
  • Led the Client Strategy function and managed strategists across levels.
  • Supported high-value B2B clients with strategy across growth, content, and commercial operations.

Partner & Senior Client Strategist

Jul 2023 – Feb 2025
  • Managed a portfolio of SaaS clients and led strategic inbound and growth work.
  • Helped shape service development across content and commercial strategy.

Senior Client Strategist & Content Lead

Mar 2022 – Dec 2023
  • Established Helion B2B’s Content Team and Services

Brand Movers

Copenhagen Sep 2019 – Mar 2022

Performance & Account Manager

  • Built thought-leader content hubs for a global logistics system provider.
  • Developed and project managed a global content strategy for a Top 250 retail company.
  • Managed HubSpot operations and lead handling for a global B2B interior supplier.

LEAPWORK

Copenhagen Oct 2017 – Aug 2019

Content Marketing Manager

  • Planned and executed global content strategy to support inbound marketing.
  • Developed messaging frameworks and supported product launch campaigns.
  • Produced cross-channel content for website, email, ads, and sales collateral.

Siteimprove

Copenhagen May 2015 – Sep 2017

Regional Marketing Specialist, Nordics

Apr 2016 – Sep 2017
  • Owned marketing activities for the Nordic region in close collaboration with sales leadership.

Content Strategy Specialist

May 2015 – Mar 2016
  • Produced lead-generating content, newsletter content, social media, and blog material.
Education

MSc, Journalism

University of Illinois at Urbana-Champaign 2012 – 2013

BA, International Business & English

University of Southern Denmark 2007 – 2010